SEO Website Copywriter | Rural Marketing Specialist2020-10-14T10:47:09+11:00

Regional Business Award Finalist - AusMumpreneur 2020 - The Rural Copywriter (Sarah Walkerden) Proud Finalist:
AusMumpreneur Awards 2020
Regional Business Excellence.

Read the Press Release >

Is your rural business thriving?

Is it bringing in a steady income that supports your family and your ideal lifestyle?

Or has it been such a dismal failure that you’re almost on the brink of giving up on your business, altogether?

If your business isn't taking off like you'd hoped - you're not alone...

Running a business from a rural, regional or remote area can be a massive challenge. Particularly if you have a farm, animals and a family to care for too.

And even the greatest ideas and biggest dreams can fall to pieces without the right approach, strategies and tactics.

Regardless of the type of business, you need to be online to survive, let alone thrive.

Yet the world of websites and digital marketing can be downright baffling and overwhelming to try and tackle on your own.

Delve even further into sales psychology and effective SEO Website Copywriting – and I’ve probably lost you completely!

But that’s precisely where I can come to your rescue.

I’ll hold your hand, walk you through the step-by-step process of creating an effective digital presence and marketing strategy to allow your rural business to succeed.

Rural Business Digital Marketing Copywriter

While I specialise in writing compelling SEO-friendly Website Copy that your customers will love – I can also help you with building and optimising your website, promoting yourself on Facebook, writing your blog posts, implementing sales funnels and general SEO too.

Business is a team effort. I’d love to be part of yours.

Specialising In Rural Copywriting & Digital Marketing

I can help with…

Blogs & Content Marketing

Content Marketing is critical for your business to succeed online, with blogs and social media..

Attract, Engage, Sell

A solid Content Marketing strategy forms the critical foundation of your organic online marketing.


SEO Website Copywriting

Website Content (Words) That Helps Your Rural Business Succeed

Happy Customers, Happy Google!

Professional copywriting for your website keeps your customers happy, and helps you rank higher on Google.


Sales & Email Copy

Bring in those critical leads, nurture them and sell successfully.

Make More Sales

When you’re looking for a steady stream of leads, and consistent sales, I can help with an easy process that works.


Startup Launch Package

New Website + SEO Web Copy + 3-Month Blogging Package

Everything You Need To Launch

Get your website built, your copy written and your blogs sorted for 3 months to get off to a flying start.


Effective marketing starts with an effective website.

It’s not enough to throw up a basic website with a basic description of what you do.

You only have 3 seconds to capture someones attention, once they land on your website. And while design IS important – the words you use are equally important. Particularly, if you want your rural business to compete against your larger city competitors.

Because not only will your words help to grab your customers attention and encourage them to take the next step with you (or purchase) – it also needs to be optimised for maximum Google traffic too.

My SEO Website Copywriting services will transform your lack-lustre website into a selling machine. My Digital Marketing services will help you drive more traffic, nurture more leads and ultimately, increase your sales (which is what we all need, right?).


Hello, I’m Sarah

Despite growing up in Melbourne, I always felt more at home in the country, on my cousins farm.

And because I fell in love with horses as a child, I knew from the grand old age of 10 that I was going to buy my own farm one day. With horses in my backyard of course.

I made that happen 9 years ago and am now based in regional Victoria, not far from Ballarat.

After spending 13 years in the corporate world, honing my skills in websites, marketing and copywriting – I no longer wanted to commute the laborious 2.5 hours to the city for work; thus The Rural Copywriter was born (with a few steps in between!).

I now bring all those years of experience and skills learnt from the ‘big-city’ corporates and utilise them to help rural and regional businesses succeed online.


What I offer

Happy Clients

Jess Osborn - Marketing & Business Coach

“Sarah helped me refresh my website copy and I was so impressed! I’ve worked with many copywriters in the past, but Sarah is a cut above the rest. She took the time to learn my brand voice and style, so she could write like I usually do. Sarah also clearly understood my ideal customer avatar and she is a master at clearly communicating the messages that are most important to them. It was very easy working with Sarah and I highly recommend her. Thanks Sarah!”

Kerrie Driver - Acquire Talent Consulting

“So easy to work with. Understands the brief quickly. Super fast turn around times. Highly recommended!”

Lane Burdett - Tradie Marketing

“I can happily recommend Sarah for your copywriting. Sarah did a great review on my site and picked up a few bits that I hadn’t and gave me some great content improvements. She knows her stuff!!!”


The Rural Business Blog

What results will I really achieve from professional copywriting & optimisation?

October 12th, 2020|

When it comes to copywriting for websites, a lot of the end ‘results’ that a business can achieve is often quite intangible or un-measurable. This is because copywriting utilises a whole lot of emotion

How Marketing Teams & Businesses Benefit From Outsourcing Their Website Copywriting

September 29th, 2020|

Marketing Managers and their teams are forever busy. It doesn’t matter how large or small your business might be – or whether you have just one internal marketing person or five or even ten.


Brands I’ve worked with

Padman Stops - Agriculture Copywriter - The Rural Copywriter
Officeworks - eCommerce Copywriter - The Rural Copywriter
Monash University - Education Copywriter
Equestrian Life - Equestrian Copywriter
Billing Metals - Manufacturing Copywriter
Pepper and Dunn - eCommerce Copywriter
LiveLong Digital - Digital Marketing Copywriter
Geelong Fireworks - Local Website Design
City of Melbourne - Government Copywriter
Victorian Government - Government Copywriter
City of Melton - Government Copywriter
AMK Law - Law Copywriter

Building Rural Business

With effective online marketing.


Only takes a few seconds!