The Official Bio:
Sarah Walkerden, The Rural Copywriter, is a digital marketing messaging and strategy ace. She helps rural and regional businesses win scores of adoring customers and boost their Google rankings.
Her ‘no fluff, no bull-dust’ approach creates straight-shooting SEO Website Copy that cultivates real results, helping ‘agri’ and other rural businesses to flourish.
A country girl at heart, Sarah spent years managing websites for large corporate companies in Melbourne. Now she’s settled on her rural property in regional Victoria with her young family, her horses and her thriving business.
Qualifications & Awards
- Award-Winning Copywriter (+ finalist multiple times)
- 17 Years Combined Experience (13 years across large corporate organisations + 10 in small business)
- Bachelor of Technology (Interactive Multimedia)
- Certified Practising Marketer (CPM) – Australian Marketing Institute
- Completed multiple short courses (SEO, Writing, Digital Marketing, Business Mindset and more)
- Featured in the media numerous times.
Photo: Chloe Smith, Newspix.
I grew up in the outer suburbs of Melbourne, but even as a young kid, I never ever felt like I belonged in the city. The only place that truly felt like home to me, was my cousins 2000+ acre potato farm near Ballarat.
It was there that my love of horses began, and it was there that I discovered how much I needed space and fresh air around me. By age 10 I knew I just had to have my own ‘farm’ when I grew up – as the city, just wasn’t for me.
After diligently working my way through school and university (completing my Bachelor of Technology) – I started my corporate career in Melbourne. I hated just about every second of full-time office work in the city. I hated the traffic, the stress, the lack of flexibility, the long hours, the constant rushing around AND the corporate politics.
But my hard work and perseverance paid off, by enabling me to surround myself with my own horses and purchase my country property at just 26.
And now, after doing the long city-commute between Melbourne and Ballarat for quite a few years in between having two kids – I now run my successful business from home. With all the horses and flexibility I always dreamt about having.
My Professional Experience
I spent 13 very long, very trying years working in the ‘corporate world’ mainly in Melbourne, but also a stint in Brisbane.
- State & Local Government
- Higher Education
- Retail & eCommerce
And so much more. As much as it was a struggle with all the hustle and bustle of the city, I learnt stacks of very useful online marketing ‘stuff’ which has come in very handy indeed :)
I also spent two very exhausting years running my own rural retail and eCommerce business. Long story short – the eCommerce side worked well (now sold) but the physical retail store was not so hot.
During 2019, after moving on from our detour in retail, I very quickly built up my successful more general Copywriting & Marketing business from home.
And in 2020 – The Rural Copywriter was born from my desire to utilise my extensive skills to help other rural and regional businesses succeed.
It would seem that this was what everything was always leading to :)
What I can do for you and your rural business
I’m an experienced SEO Website Copywriter and Digital Marketing Specialist.
This means I expertly write engaging website content that your ideal clients or customers will love – that encourages conversions (sales, bookings, enquiries) – while also enhancing your Search Engine Optimisation (SEO).
That means your website will rank higher on Google AND bring in more customers and sales for your business.
I can also help with writing blog posts, social media posts, content marketing strategy, website builds and optimisation and much more.