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The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

Introducing The Rural Marketing Company

By |2021-05-14T13:29:20+10:00May 14th, 2021|Business, Marketing|

Rural Marketing For Real Results If you live in a rural, regional or remote area of Australia – you’ll be well aware of the different challenges we face. And, if you’re a business owner out here, you’re approach to business and marketing will most likely be different too. Which is why we’re bringing you

Meet the Authors: Gillian Hehir

By |2021-04-14T16:29:02+10:00April 14th, 2021|Business, Marketing, Mindset|

MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Gillian - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Gillian Hehir Gillian Hehir is a Clinical Psychologist working in private practice in Ballarat. She works exclusively

To display pricing upfront or not?

By |2021-04-14T16:24:07+10:00April 13th, 2021|Business, Marketing|

To display pricing? Or, to not display pricing? That is THE question! Do you display your pricing on your website as a service-based business owner? Or do you force your customers to make an enquiry in order to get your prices? Which is better? It’s a commonly asked question. And you will tend to

Do you have life goals, too?

By |2021-04-12T15:15:55+10:00April 12th, 2021|Business, Just For Fun, Mindset|

This weekend, I spent much of my time out riding my poor horse, in the rain, wind and cold. It was riding club, you see. And riding club happens, almost, rain, hail or shine. Particularly, when you’re in the freezing Ballarat district haha! I could have not bothered when the weather turned to utter

The 3 Business Foundations You Need to Succeed

By |2021-04-12T15:21:50+10:00April 8th, 2021|Business, Copywriting, Marketing, Mindset|

What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work

Don’t dismiss your silent followers

By |2021-04-12T15:26:27+10:00April 7th, 2021|Business, Marketing, Mindset|

(They’re often there – even when you can’t see them!) When we’re marketing ourselves and our businesses online, we’re often told to pay great attention to our metrics and analytics. This does tend to be sound advice. You can learn stacks from looking at your analytics about what might be working and what could

A little note on distractions

By |2021-04-12T15:29:30+10:00April 6th, 2021|Business, Marketing, Mindset|

In the world of online business, there are sooooooo many distractions. It's easy to lose sight of your original goals when you end up chasing shiny objects or sparkly tactics and glittery income streams. Yet often, it's our original goals that we really need to stick to. The plan to get there may change

Meet the Authors: Anna Barwick

By |2021-04-12T15:35:00+10:00March 31st, 2021|Business, Marketing, Mindset|

MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Anna - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Anna Barwick Anna Barwick, the 2021 NSW Pharmacist of the Year, is a Pharmacy Practice Lecturer in

You can’t outdream the universe

By |2021-03-12T15:06:43+11:00March 12th, 2021|Business, Mindset|

I’ve always had big goals But I also always used to keep them firmly under wraps. I never really told too many people about what I was aiming for. Mainly, because they didn’t always appear to be practically possible, from where I was at. Yet, I was so incredibly determined (quietly determined) all the

Be uniquely you (and have fun!)

By |2021-03-12T15:11:00+11:00March 11th, 2021|Business, Mindset|

If you’ve been following me a little while, you might notice that I do ‘business’ a little differently. For example… My packages are named after horse breeds and farm animals… (There’s even a Unicorn in there 😛) I use cartoonish-style icons and graphics. (Much more fun!) I use casual language and writing in my