If you haven't heard... I'm putting together a collaborative book project for rural business women to share their stories and advice for other rural/regional/remote business women... It will be the first book of it's kind, specifically targeted towards the unique challenge of starting and growing a business from 'the bush'. It will be professionally
How it works, what happens and why… Sometimes, when your embarking on something new, it can be a little daunting. And that certainly flies with engaging a copywriter like me, to help you with your website content or copywriting. After all, you’re essentially handing over your ‘business baby’ to someone you may not know
Calm the farm down. I got you. I know just how confusing, overwhelming and complicated getting a website designed, built and online, really can be for business owners. And unfortunately, many website developers and website designers just love to complicate the entire process – leaving you in a panic-stricken mess. After all, you’re pretty
Pre-Order Your Copy of "Back Yourself" "Is there a voice inside you that knows that there is so much more for you, that you have incredible potential just waiting to be realised? Then Back Yourself has been written for you. This book is the essential guide for women who are serious about creating the
Sometimes, you really just need to 'see it' before you can believe it. Particularly, if you're more of a visual person. I find many of my clients struggle to envisage how their new website copy will look and work on their actual website - just from viewing it in a Word Document. It makes
Spend Less, Gain More By Maximising Your Google Ads ROI Guest Post: Contributed by Karen Dauncey. Google Ads can be a minefield when you first start out. However, these tips will help you work out whether this platform is right for your business and help you to optimise your campaign to boost website traffic,
When it comes to copywriting for websites, a lot of the end ‘results’ that a business can achieve is often quite intangible or un-measurable. This is because copywriting utilises a whole lot of emotion and connection and sales psychology – which is people orientated and people (and how they feel) can’t necessarily be measured.
Marketing Managers and their teams are forever busy. It doesn’t matter how large or small your business might be – or whether you have just one internal marketing person or five or even ten. Chances are, there’s a lot for them to do to handle this critical piece of the business puzzle. Which is
For as long as I can remember, I always wanted more. I could never simply accept what was expected of me. Or how society expected me to live or what 'it' thought I should aim for. At school, I kept my head down, and bum up, working hard and diligently, in order to get
Balance. Business is all about balance. And when we talk about achieving a balance in business, it can mean a great many different things. You need to balance your personal health and well-being, with the well-being of your business. You need to balance your need to bring in a daily, weekly
