The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

Find Sarah at The Rural Publishing Company

By |2026-01-02T13:16:36+11:00January 1st, 2026|Business, News|

Sarah can now be found over at The Rural Publishing Company. After years of successfully running The Rural Copywriter, Sarah has had a change in direction, by going into the world of publishing with her husband, Toby Billing. Sarah will still keep and take on select copywriting and marketing clients in more of a

9 Essential Qualities to Look for in an SEO Copywriter

By |2023-01-29T13:04:27+11:00January 29th, 2023|Business, Marketing|

Finding the right SEO copywriter can be a challenge, but with this guide you'll know exactly what to look for. Discover the seven essential qualifications of an SEO copywriter and explore how to select the best fit for your project. Targeted Portfolio. One of the first places to start is to look at an

Sometimes it can be fixed – sometimes it can’t

By |2022-09-12T16:23:57+10:00September 12th, 2022|Business, Marketing|

Sometimes things can be fixed… Other times, you’re better off scrapping it entirely, and starting again. This can certainly be true when it comes to websites. It can often appear to be easier, quicker and cheaper to just ‘tweak’ the website you already have. You know – change a colour here, fix a picture

Reassuringly expensive…

By |2022-12-14T19:37:40+11:00August 17th, 2022|Business, Copywriting, Mindset|

Reassuringly expensive… Is a phrase I heard someone use in a business group recently. And it was a phrase I was really drawn to. Because in the world of copywriting, there’s forever a race to the bottom when it comes to pricing. There’s just so many copywriters out there and therefore, so much competition.

Issue 1 of Rural Entrepreneur Australia has arrived

By |2022-07-13T16:14:39+10:00July 13th, 2022|Business, News|

At long last – Rural Entrepreneur Australia  magazine has arrived! Issue 1 is packed full of stories and advice to assist rural, regional and remote business owners from across Australia. Inside you’ll find: Starting & Growing a Business from the Bush Turning Your Hobby into a Business Without a Shopfront Building Smart Digital Foundations

The Raw Reality of Rural Business

By |2022-06-08T17:57:19+10:00June 6th, 2022|Business, News|

It's always easy to look at clever business social media posts and believe that everything in small business is all sunshine and roses. And most of us small business owners tend to take great care in only showing the positive side of things - presenting that seemingly all-important 'professional', 'we-in-control-and-kicking-arse' image. All while hoping

I’m a Copywriter, But I’m Not

By |2022-06-08T17:50:48+10:00June 3rd, 2022|Business, News|

The tricky thing about being a ‘copywriter’ is that I’m not. I also tend to be a business coach, a marketing strategist and chief hand holder while I work with a client. Often, it’s not really about finding the perfect words…but more so helping a client find greater clarity around what they do, so

Rural Entrepreneur Magazine

By |2022-06-08T18:07:26+10:00May 30th, 2022|Business, News|

EXCITING NEWS⭐️ We are launching a brand new magazine for rural, regional and remote business owners... Rural Entrepreneur Australia 🥳 Our first issue will be out in the next few weeks - focusing on Business Foundations - and published every second month thereafter. We're really hoping to bring you expert and exclusive insights from

The idea behind collaborative books

By |2022-12-14T19:35:18+11:00March 21st, 2022|Business, Marketing, News|

Books are a really powerful tool in business. They help establish your expertise and credibility. And they build instant trust with your audience. Writing a 40,000+ word book can be daunting however – as it’s so incredibly time consuming. In fact, it’s often completely life-consuming! Especially, when you have to fit it in around