MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Gillian - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Gillian Hehir Gillian Hehir is a Clinical Psychologist working in private practice in Ballarat. She works exclusively
To display pricing? Or, to not display pricing? That is THE question! Do you display your pricing on your website as a service-based business owner? Or do you force your customers to make an enquiry in order to get your prices? Which is better? It’s a commonly asked question. And you will tend to
This weekend, I spent much of my time out riding my poor horse, in the rain, wind and cold. It was riding club, you see. And riding club happens, almost, rain, hail or shine. Particularly, when you’re in the freezing Ballarat district haha! I could have not bothered when the weather turned to utter
What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work
(They’re often there – even when you can’t see them!) When we’re marketing ourselves and our businesses online, we’re often told to pay great attention to our metrics and analytics. This does tend to be sound advice. You can learn stacks from looking at your analytics about what might be working and what could
In the world of online business, there are sooooooo many distractions. It's easy to lose sight of your original goals when you end up chasing shiny objects or sparkly tactics and glittery income streams. Yet often, it's our original goals that we really need to stick to. The plan to get there may change
MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Anna - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Anna Barwick Anna Barwick, the 2021 NSW Pharmacist of the Year, is a Pharmacy Practice Lecturer in
I’ve always had big goals But I also always used to keep them firmly under wraps. I never really told too many people about what I was aiming for. Mainly, because they didn’t always appear to be practically possible, from where I was at. Yet, I was so incredibly determined (quietly determined) all the
If you’ve been following me a little while, you might notice that I do ‘business’ a little differently. For example… My packages are named after horse breeds and farm animals… (There’s even a Unicorn in there 😛) I use cartoonish-style icons and graphics. (Much more fun!) I use casual language and writing in my
Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,
