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The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

Finalist For Ausmumpreneur Awards 2020

By |2020-08-07T15:07:16+10:00August 7th, 2020|News|

Totally proud to be able to announce that I'm a FINALIST in the Regional Business Excellence Award category in the AusMumpreneur Awards 2020. Very unexpected but incredibly exciting to be among some amazing other regional Victorian business women. Judging occurs in a couple of weeks, with winners announced via an online awards presentation in

Appearance In Golden Plains Times (AusMumpreneur Awards)

By |2020-07-27T10:35:22+10:00July 16th, 2020|News|

Shhhhh...don't tell anyone...but I'm kinda in our local paper today...The Golden Plains Times. It's all about my nomination for the AusMumpreneur Awards for 2020. You can read the article here: https://timesnewsgroup.com.au/ballarat/news/a-rural-dream-realised-for-award-nominated-copywriter/ Or the entire paper here: https://timesnewsgroup.com.au/ballarat/print-editions/full-digital-edition-16-july/

The Beginners Guide to SEO

By |2020-07-13T09:45:54+10:00July 13th, 2020|Copywriting, Marketing|

SEO or Search Engine Optimisation is a bit of a minefield for smaller businesses. Particularly, if you're a complete beginner at this stuff. It’s also an industry full of, well, let’s face it, complete and utter turkeys. (Sorry, not sorry!) If you’re sceptical of ‘SEO agencies’ you have every right to be. Many make

Nominee For Ausmumpreneur Awards

By |2020-07-27T09:45:36+10:00July 8th, 2020|News|

Okkkkk, so I've been nominated and I'm entering the AusMumpreneur 2020 Awards. I possibly have buckleys chance at winning anything BUT one must try these things...right? And, I honestly, don't really care about the actual winning bit, because... More excitingly, I signed up to attend the associated VIC 3-day retreat/conference and awards dinner, for

Is it time to upgrade your tools?

By |2020-06-29T16:47:42+10:00June 23rd, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

Sometimes, the only way forward, is to invest in new 'tools'. Because while yes, we can often get away with sub-par tools, when that's the only option we have... Sub-par or less than ideal won't give you the very best performance you can achieve. And often, it's easy to keep putting up with sub-standard

Case Study: Padman Stops – SEO Web Copy

By |2020-06-26T16:04:26+10:00June 19th, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

The Client Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years. It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline

How to grow your marketing list

By |2020-07-27T10:30:09+10:00June 19th, 2020|Business, Copywriting, Marketing, News|

Looking for a quick tax break before EOFY - while helping to move your business forward, at the same time? One of the best ways of growing your business, is by growing your email marketing database. An email database is something that your business owns (rather than social platforms that you can't control) -

It’s time to take your business reins

By |2020-07-27T10:31:44+10:00June 15th, 2020|Business, Copywriting, Marketing, Mindset|

Lately, particularly this year, and even more so that last few months, I’ve gotten more and more serious about improving my skills with horses and improving my riding. My enthusiasm for riding has wavered a little over the past few years. Mainly, because life (tiny kids, businesses, etc.) was forever getting in the way.

Is it time to remove the guesswork?

By |2020-07-28T11:58:37+10:00June 1st, 2020|Business, Copywriting, Marketing|

Guesswork. It's a pain, but often in business, that's all we have. We don't necessarily know that our business will work. We don't necessarily know how to MAKE our business work. We don't always know how to market ourselves, or what to say on social media to help people to buy from us. All