The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

How Marketing Teams & Businesses Benefit From Outsourcing Their Website Copywriting

By |2020-11-29T14:40:10+11:00September 29th, 2020|Business, Copywriting, Marketing|

Marketing Managers and their teams are forever busy. It doesn’t matter how large or small your business might be – or whether you have just one internal marketing person or five or even ten. Chances are, there’s a lot for them to do to handle this critical piece of the business puzzle. Which is

Business is about balance

By |2020-09-23T11:50:56+10:00September 23rd, 2020|Business, Mindset|

Balance. Business is all about balance.   And when we talk about achieving a balance in business, it can mean a great many different things.   You need to balance your personal health and well-being, with the well-being of your business.   You need to balance your need to bring in a daily, weekly

Friday Mindset Thoughts

By |2020-09-11T16:35:29+10:00September 11th, 2020|Marketing, Mindset|

Here's an interesting thought for your Friday... I'm a big believer these days of setting yourself up for success with a great mindset. Because your internal world very much determines your external. Your beliefs determine what actually occurs in reality. Now it is a little bit 'woo woo' and I understand if this 'stretches

Simplicity is key to your marketing

By |2020-09-13T19:12:19+10:00September 7th, 2020|Business, Copywriting, Marketing, Websites|

Simplicity, simplicity, simplicity. It’s what I tell my clients constantly – and it’s what I help them achieve. A confused or overwhelmed mind – DOES NOT BUY! If you confuse or overwhelm your website visitors and they WILL NOT BUY. Therefore… You need to keep your marketing messages simple. You need to keep your

Why your marketing is easier for someone else

By |2020-09-13T20:53:20+10:00September 4th, 2020|Marketing, Mindset|

I've been finding it easier to do my husbands marketing, rather than my own. And for a whole two seconds, I wondered why that might be. But I didn't have to wonder long, because the answer is very simple and obvious. It's always easier doing these things for other people and other businesses, than

Bouncing Back Podcast

By |2020-09-12T12:20:10+10:00September 2nd, 2020|Business, Marketing, News|

Seems I'm on a roll with podcast appearances... This one was recorded nearly 12 months ago as a Government initiative and has finally been released. The Bouncing Back Podcast Series - Episode 2 It discusses our experiences with our previous retail business, how difficult it was but how letting go of it was the

HotCopy Podcast

By |2020-09-12T13:31:03+10:00August 27th, 2020|Business, Copywriting, Marketing, News|

Taking your copy to the countryside HOT COPY EPISODE #121 Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds

Finalist For Ausmumpreneur Awards 2020

By |2020-08-07T15:07:16+10:00August 7th, 2020|News|

Totally proud to be able to announce that I'm a FINALIST in the Regional Business Excellence Award category in the AusMumpreneur Awards 2020. Very unexpected but incredibly exciting to be among some amazing other regional Victorian business women. Judging occurs in a couple of weeks, with winners announced via an online awards presentation in