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The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

Don’t Panic – Get Smart

By |2020-07-27T10:29:06+10:00March 12th, 2020|Business, Copywriting, Marketing, Mindset|

I've avoided the whole Corona virus issue until now, as I am not one to panic. In fact I refuse to panic, and I refuse to 'help' others panic too, by spreading ridiculous stories and drama across social media, like I've seen so many others try to do. No offence to anyone out there,

Look after you and build your business

By |2020-07-27T10:33:46+10:00March 11th, 2020|Business, Mindset|

It's always good to remind oneself that you really can design your business and your working days and hours, around your own needs (and that of your family).   Even when you're just starting out.   Because it's sooo incredibly easy to neglect our own needs when we're in 'hustle' mode and trying to

Desperation Marketing – What not to do!

By |2020-06-29T17:48:27+10:00February 29th, 2020|Just For Fun, Marketing, Websites|

Desperation Marketing – What it is, why you shouldn’t be doing it and what to do instead... (Particularly if you’d like to create a rural or regional business that actually thrives…) ‘Desperation Marketing’ would have to be one of my pet peeves. Yet I see so many business owners going down this path…because, well,

Meet The Family – The Kids

By |2020-07-27T10:27:35+10:00February 28th, 2020|Just For Fun, Marketing, Websites|

So, in order to get to know each other better, I thought a series of posts, introducing you to our various family members, might be cool. Feel free to throw up photos of your own family members as relevant in the comments too, because as my son likes to say – ‘sharing is caring’. And

Long-Form Content Vs Short-Form Content

By |2020-07-27T10:25:51+10:00February 25th, 2020|Copywriting, Marketing, Websites|

This article is well worth a read, if you're already doing, or planning on content marketing - and writing blog posts. These days long-form content - or blog posts over 1200 words are more effective for both SEO, socials and to help your audience. However! If you are just starting out with writing blog