The Rural Copywriter

About The Rural Copywriter

Sarah Walkerden, The Rural Copywriter, helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.

3 Big Website Mistakes That Are Costing You Customers

By |2021-03-09T14:50:30+11:00March 9th, 2021|Copywriting, Marketing, Websites|

Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,

How to get a product business up and running quickly and cheaply

By |2021-02-08T15:06:40+11:00February 8th, 2021|Business, Marketing|

If you’re thinking about starting a product-based or eCommerce business, and regardless of whether you’re creating your own products or reselling others – ideally, you need to start getting the sales in fast. After all, the quicker you can start generating some income, the quicker you can expand and grow – and create a

Client Feature: Diamantina Daughters

By |2021-02-01T16:33:00+11:00February 1st, 2021|Business, Marketing, Mindset|

Diamantina Daughters specialise in unique, hand-crafted jewellery, inspired by the Australian bush and remote landscape. They take native flora and other natural elements from the bush, set them in resin and turn them into treasured and beautiful keepsakes. All, to nurture and celebrate a deep connection with the land. They came to me, as

Why you should start small

By |2021-01-25T16:57:40+11:00January 25th, 2021|Business, Marketing, Mindset|

Why you CAN (and should!) give yourself permission to start small (OR how to beat overwhelm!) Often, in business, we fall into the trap of making our goals and business activities too BIG. This makes them feel like they are too far out of our reach. Which tends to lead to overwhelm. And the

Book Project in Golden Plains Times

By |2021-01-22T11:17:35+11:00January 21st, 2021|Business, News|

Today, we had our second PR feature for the Rural Women's Business Book Project published. This time, our local paper, the Golden Plains Times. It's a really great article that captures precisely what I'm hoping to achieve with this collaborative book. Because this project, is bigger than just me... It's about providing a platform

Book Project in The Courier (Ballarat)

By |2021-01-22T11:24:09+11:00January 9th, 2021|Business, News|

Hooray! My book project has hit the news! At least, in Ballarat 🙂 This article was in The Courier (the big Ballarat newspaper) today... Just a teensy bit excited to have me and my book idea featured...but I seriously believe that this collaborative book project will have a massive impact. There are so many

The Rural Women’s Book Project

By |2020-12-23T15:46:32+11:00December 23rd, 2020|Copywriting, Websites|

If you haven't heard... I'm putting together a collaborative book project for rural business women to share their stories and advice for other rural/regional/remote business women... It will be the first book of it's kind, specifically targeted towards the unique challenge of starting and growing a business from 'the bush'. It will be professionally

What’s it really like working with a website copywriter?

By |2020-11-25T13:48:55+11:00November 25th, 2020|Copywriting, Websites|

How it works, what happens and why… Sometimes, when your embarking on something new, it can be a little daunting. And that certainly flies with engaging a copywriter like me, to help you with your website content or copywriting. After all, you’re essentially handing over your ‘business baby’ to someone you may not know

The Essential Website Building Quick Guide

By |2020-11-16T15:09:20+11:00November 16th, 2020|Business, Marketing, Websites|

Calm the farm down. I got you. I know just how confusing, overwhelming and complicated getting a website designed, built and online, really can be for business owners. And unfortunately, many website developers and website designers just love to complicate the entire process – leaving you in a panic-stricken mess. After all, you’re pretty

Back Yourself – Exciting New Book

By |2020-10-30T11:30:57+11:00October 30th, 2020|Business, Marketing|

Pre-Order Your Copy of "Back Yourself" "Is there a voice inside you that knows that there is so much more for you, that you have incredible potential just waiting to be realised? Then Back Yourself has been written for you. This book is the essential guide for women who are serious about creating the