The Client

Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years.

It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline their irrigation, and get back to their families faster.

Project Details

Date: May, 2020

Client: Padman Stops

Industry: Agriculture & Farming

Project Type: SEO Website Copywriting

Project Requirements

This particular project, was to tackle some SEO Copywriting for the development of Padman Stops brand new website.

It was quite an extensive project, with lots of different pages and pieces of copy, that all needed to be solutions and benefits focused, while also being clear and easy to understand. And of course, enhanced for SEO to improve their rankings.

Project Outcomes

The project in total took about 3 weeks to complete, with me working flat out in that time, due to their tight time frames.

I wrote:

  • Industry Overviews
  • Product Category Descriptions
  • About Page
  • And various other snippets.

All the relevant pages included Meta Descriptions & Meta Titles.

The team at Padman Stops absolutely loved the copy, with positive feedback from both the General Manager and Marketing Manager. They have also said the feedback from their customers has been fantastic, as it’s so easy to read and navigate through. This is absolutely critical when writing about complex products and topics, to ensure the true benefits shine through, to the right target audience.

You can view the completed website at

You can also view the rest of my Portfolio / Recent Work.

(And I’m also about to tackle a second website for these guys, so stay tuned!)

Sarah Walkerden – The Rural Copywriter

P.S If you’d like my help with your website, I currently have some amazing Small Business Discounted SEO Website Copywriting Packages.