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Copywriting

The 3 Business Foundations You Need to Succeed

By |2021-04-12T15:21:50+10:00April 8th, 2021|Business, Copywriting, Marketing, Mindset|

What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work

3 Big Website Mistakes That Are Costing You Customers

By |2021-03-09T14:50:30+11:00March 9th, 2021|Copywriting, Marketing, Websites|

Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,

The Rural Women’s Book Project

By |2020-12-23T15:46:32+11:00December 23rd, 2020|Copywriting, Websites|

If you haven't heard... I'm putting together a collaborative book project for rural business women to share their stories and advice for other rural/regional/remote business women... It will be the first book of it's kind, specifically targeted towards the unique challenge of starting and growing a business from 'the bush'. It will be professionally

What’s it really like working with a website copywriter?

By |2020-11-25T13:48:55+11:00November 25th, 2020|Copywriting, Websites|

How it works, what happens and why… Sometimes, when your embarking on something new, it can be a little daunting. And that certainly flies with engaging a copywriter like me, to help you with your website content or copywriting. After all, you’re essentially handing over your ‘business baby’ to someone you may not know

What results will I really achieve from professional copywriting & optimisation?

By |2020-10-12T16:16:21+11:00October 12th, 2020|Business, Copywriting, Mindset|

When it comes to copywriting for websites, a lot of the end ‘results’ that a business can achieve is often quite intangible or un-measurable. This is because copywriting utilises a whole lot of emotion and connection and sales psychology – which is people orientated and people (and how they feel) can’t necessarily be measured.

How Marketing Teams & Businesses Benefit From Outsourcing Their Website Copywriting

By |2020-11-29T14:40:10+11:00September 29th, 2020|Business, Copywriting, Marketing|

Marketing Managers and their teams are forever busy. It doesn’t matter how large or small your business might be – or whether you have just one internal marketing person or five or even ten. Chances are, there’s a lot for them to do to handle this critical piece of the business puzzle. Which is

Simplicity is key to your marketing

By |2020-09-13T19:12:19+10:00September 7th, 2020|Business, Copywriting, Marketing, Websites|

Simplicity, simplicity, simplicity. It’s what I tell my clients constantly – and it’s what I help them achieve. A confused or overwhelmed mind – DOES NOT BUY! If you confuse or overwhelm your website visitors and they WILL NOT BUY. Therefore… You need to keep your marketing messages simple. You need to keep your

HotCopy Podcast

By |2020-09-12T13:31:03+10:00August 27th, 2020|Business, Copywriting, Marketing, News|

Taking your copy to the countryside HOT COPY EPISODE #121 Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds