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Copywriting

What results will I really achieve from professional copywriting & optimisation?

By |2020-10-12T16:16:21+11:00October 12th, 2020|Business, Copywriting, Mindset|

When it comes to copywriting for websites, a lot of the end ‘results’ that a business can achieve is often quite intangible or un-measurable. This is because copywriting utilises a whole lot of emotion and connection and sales psychology – which is people orientated and people (and how they feel) can’t necessarily be measured.

How Marketing Teams & Businesses Benefit From Outsourcing Their Website Copywriting

By |2020-11-29T14:40:10+11:00September 29th, 2020|Business, Copywriting, Marketing|

Marketing Managers and their teams are forever busy. It doesn’t matter how large or small your business might be – or whether you have just one internal marketing person or five or even ten. Chances are, there’s a lot for them to do to handle this critical piece of the business puzzle. Which is

Simplicity is key to your marketing

By |2020-09-13T19:12:19+10:00September 7th, 2020|Business, Copywriting, Marketing, Websites|

Simplicity, simplicity, simplicity. It’s what I tell my clients constantly – and it’s what I help them achieve. A confused or overwhelmed mind – DOES NOT BUY! If you confuse or overwhelm your website visitors and they WILL NOT BUY. Therefore… You need to keep your marketing messages simple. You need to keep your

HotCopy Podcast

By |2020-09-12T13:31:03+10:00August 27th, 2020|Business, Copywriting, Marketing, News|

Taking your copy to the countryside HOT COPY EPISODE #121 Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds

The Beginners Guide to SEO

By |2020-07-13T09:45:54+10:00July 13th, 2020|Copywriting, Marketing|

SEO or Search Engine Optimisation is a bit of a minefield for smaller businesses. Particularly, if you're a complete beginner at this stuff. It’s also an industry full of, well, let’s face it, complete and utter turkeys. (Sorry, not sorry!) If you’re sceptical of ‘SEO agencies’ you have every right to be. Many make

Is it time to upgrade your tools?

By |2020-06-29T16:47:42+10:00June 23rd, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

Sometimes, the only way forward, is to invest in new 'tools'. Because while yes, we can often get away with sub-par tools, when that's the only option we have... Sub-par or less than ideal won't give you the very best performance you can achieve. And often, it's easy to keep putting up with sub-standard

Case Study: Padman Stops – SEO Web Copy

By |2020-06-26T16:04:26+10:00June 19th, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

The Client Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years. It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline

How to grow your marketing list

By |2020-07-27T10:30:09+10:00June 19th, 2020|Business, Copywriting, Marketing, News|

Looking for a quick tax break before EOFY - while helping to move your business forward, at the same time? One of the best ways of growing your business, is by growing your email marketing database. An email database is something that your business owns (rather than social platforms that you can't control) -