Finalist in Roar Awards 2021

By |2021-09-10T10:19:43+10:00September 2nd, 2021|Business, Copywriting, Marketing|

My actual face of disbelief when I discovered I was a finalist in FOUR categories of the Roar Awards late yesterday. Best Blogger/Writer/Author Best B2B Business Service Business of the Year Best Regional/Rural Business I entered these four categories - and never imagined I'd be a finalist in all four! Very honoured, very grateful

How often should you review your Website Copywriting?

By |2021-08-16T16:09:11+10:00August 16th, 2021|Business, Copywriting, Marketing|

As we all should know, writing effective website content or copy is often the leading determinant to whether or not your website will actually convert. However, even if you engage an awesome writer to write your copy for you - the work is never 'set and forget'. There will be times when you will

Guest Feature: How Website Design + Website Copy + SEO = Cash

By |2021-08-18T17:25:19+10:00August 7th, 2021|Business, Copywriting, Marketing|

My latest article has been published in the BusinessBusinessBusiness Learn Magazine online. I always love writing guest blog posts for this fantastic website. And, they're fellow regional business owners too! You can read the article on the BBB website: How Website Design + Website Copy + SEO = Cash.

Finalist for AusMumpreneur Awards 2021

By |2021-08-18T17:29:18+10:00July 30th, 2021|Business, Copywriting, Marketing|

Hooray! Just found out that I'm a finalist in the 2021 Ausmumpreneur Awards in TWO categories: B2B Services Award Service Business Award Such a lovely way to finish off the week! Now, for the judging process to begin :) Wish me luck!

Now a Certified Practising Marketer (CPM)

By |2021-08-18T17:38:59+10:00July 7th, 2021|Business, Marketing, News|

Hooray! Sarah has just received notification that she has been assessed and accepted as a Certified Practicing Marketer (CPM) through the Australian Marketing Institute. This means that Sarah is now considered to be a practising marketer of professional standing and one who is able to demonstrate a high level of knowledge, proficiency and ethics

Introducing The Rural Marketing Company

By |2021-05-14T13:29:20+10:00May 14th, 2021|Business, Marketing|

Rural Marketing For Real Results If you live in a rural, regional or remote area of Australia – you’ll be well aware of the different challenges we face. And, if you’re a business owner out here, you’re approach to business and marketing will most likely be different too. Which is why we’re bringing you

Meet the Authors: Gillian Hehir

By |2021-04-14T16:29:02+10:00April 14th, 2021|Business, Marketing, Mindset|

MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Gillian - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Gillian Hehir Gillian Hehir is a Clinical Psychologist working in private practice in Ballarat. She works exclusively

To display pricing upfront or not?

By |2021-04-14T16:24:07+10:00April 13th, 2021|Business, Marketing|

To display pricing? Or, to not display pricing? That is THE question! Do you display your pricing on your website as a service-based business owner? Or do you force your customers to make an enquiry in order to get your prices? Which is better? It’s a commonly asked question. And you will tend to

The 3 Business Foundations You Need to Succeed

By |2021-04-12T15:21:50+10:00April 8th, 2021|Business, Copywriting, Marketing, Mindset|

What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work