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Marketing

Meet the Authors: Gillian Hehir

By |2021-04-14T16:29:02+10:00April 14th, 2021|Business, Marketing, Mindset|

MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Gillian - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Gillian Hehir Gillian Hehir is a Clinical Psychologist working in private practice in Ballarat. She works exclusively

To display pricing upfront or not?

By |2021-04-14T16:24:07+10:00April 13th, 2021|Business, Marketing|

To display pricing? Or, to not display pricing? That is THE question! Do you display your pricing on your website as a service-based business owner? Or do you force your customers to make an enquiry in order to get your prices? Which is better? It’s a commonly asked question. And you will tend to

The 3 Business Foundations You Need to Succeed

By |2021-04-12T15:21:50+10:00April 8th, 2021|Business, Copywriting, Marketing, Mindset|

What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work

Don’t dismiss your silent followers

By |2021-04-12T15:26:27+10:00April 7th, 2021|Business, Marketing, Mindset|

(They’re often there – even when you can’t see them!) When we’re marketing ourselves and our businesses online, we’re often told to pay great attention to our metrics and analytics. This does tend to be sound advice. You can learn stacks from looking at your analytics about what might be working and what could

A little note on distractions

By |2021-04-12T15:29:30+10:00April 6th, 2021|Business, Marketing, Mindset|

In the world of online business, there are sooooooo many distractions. It's easy to lose sight of your original goals when you end up chasing shiny objects or sparkly tactics and glittery income streams. Yet often, it's our original goals that we really need to stick to. The plan to get there may change

Meet the Authors: Anna Barwick

By |2021-04-12T15:35:00+10:00March 31st, 2021|Business, Marketing, Mindset|

MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Anna - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Anna Barwick Anna Barwick, the 2021 NSW Pharmacist of the Year, is a Pharmacy Practice Lecturer in

3 Big Website Mistakes That Are Costing You Customers

By |2021-03-09T14:50:30+11:00March 9th, 2021|Copywriting, Marketing, Websites|

Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,

How to get a product business up and running quickly and cheaply

By |2021-02-08T15:06:40+11:00February 8th, 2021|Business, Marketing|

If you’re thinking about starting a product-based or eCommerce business, and regardless of whether you’re creating your own products or reselling others – ideally, you need to start getting the sales in fast. After all, the quicker you can start generating some income, the quicker you can expand and grow – and create a

Client Feature: Diamantina Daughters

By |2021-02-01T16:33:00+11:00February 1st, 2021|Business, Marketing, Mindset|

Diamantina Daughters specialise in unique, hand-crafted jewellery, inspired by the Australian bush and remote landscape. They take native flora and other natural elements from the bush, set them in resin and turn them into treasured and beautiful keepsakes. All, to nurture and celebrate a deep connection with the land. They came to me, as

Why you should start small

By |2021-01-25T16:57:40+11:00January 25th, 2021|Business, Marketing, Mindset|

Why you CAN (and should!) give yourself permission to start small (OR how to beat overwhelm!) Often, in business, we fall into the trap of making our goals and business activities too BIG. This makes them feel like they are too far out of our reach. Which tends to lead to overwhelm. And the