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Marketing

HotCopy Podcast

By |2020-09-12T13:31:03+10:00August 27th, 2020|Business, Copywriting, Marketing, News|

Taking your copy to the countryside HOT COPY EPISODE #121 Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds

The Beginners Guide to SEO

By |2020-07-13T09:45:54+10:00July 13th, 2020|Copywriting, Marketing|

SEO or Search Engine Optimisation is a bit of a minefield for smaller businesses. Particularly, if you're a complete beginner at this stuff. It’s also an industry full of, well, let’s face it, complete and utter turkeys. (Sorry, not sorry!) If you’re sceptical of ‘SEO agencies’ you have every right to be. Many make

Is it time to upgrade your tools?

By |2020-06-29T16:47:42+10:00June 23rd, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

Sometimes, the only way forward, is to invest in new 'tools'. Because while yes, we can often get away with sub-par tools, when that's the only option we have... Sub-par or less than ideal won't give you the very best performance you can achieve. And often, it's easy to keep putting up with sub-standard

Case Study: Padman Stops – SEO Web Copy

By |2020-06-26T16:04:26+10:00June 19th, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

The Client Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years. It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline

How to grow your marketing list

By |2020-07-27T10:30:09+10:00June 19th, 2020|Business, Copywriting, Marketing, News|

Looking for a quick tax break before EOFY - while helping to move your business forward, at the same time? One of the best ways of growing your business, is by growing your email marketing database. An email database is something that your business owns (rather than social platforms that you can't control) -

It’s time to take your business reins

By |2020-07-27T10:31:44+10:00June 15th, 2020|Business, Copywriting, Marketing, Mindset|

Lately, particularly this year, and even more so that last few months, I’ve gotten more and more serious about improving my skills with horses and improving my riding. My enthusiasm for riding has wavered a little over the past few years. Mainly, because life (tiny kids, businesses, etc.) was forever getting in the way.

Is it time to remove the guesswork?

By |2020-07-28T11:58:37+10:00June 1st, 2020|Business, Copywriting, Marketing|

Guesswork. It's a pain, but often in business, that's all we have. We don't necessarily know that our business will work. We don't necessarily know how to MAKE our business work. We don't always know how to market ourselves, or what to say on social media to help people to buy from us. All

Don’t Panic – Get Smart

By |2020-07-27T10:29:06+10:00March 12th, 2020|Business, Copywriting, Marketing, Mindset|

I've avoided the whole Corona virus issue until now, as I am not one to panic. In fact I refuse to panic, and I refuse to 'help' others panic too, by spreading ridiculous stories and drama across social media, like I've seen so many others try to do. No offence to anyone out there,

Desperation Marketing – What not to do!

By |2020-06-29T17:48:27+10:00February 29th, 2020|Just For Fun, Marketing, Websites|

Desperation Marketing – What it is, why you shouldn’t be doing it and what to do instead... (Particularly if you’d like to create a rural or regional business that actually thrives…) ‘Desperation Marketing’ would have to be one of my pet peeves. Yet I see so many business owners going down this path…because, well,

Meet The Family – The Kids

By |2020-07-27T10:27:35+10:00February 28th, 2020|Just For Fun, Marketing, Websites|

So, in order to get to know each other better, I thought a series of posts, introducing you to our various family members, might be cool. Feel free to throw up photos of your own family members as relevant in the comments too, because as my son likes to say – ‘sharing is caring’. And