Reassuringly expensive… Is a phrase I heard someone use in a business group recently. And it was a phrase I was really drawn to. Because in the world of copywriting, there’s forever a race to the bottom when it comes to pricing. There’s just so many copywriters out there and therefore, so much competition.
Sometimes, it's the messy in between parts of business that are most challenging... The bits no one really talks about... Like when writing a good book - it's the 'messy middle' - that often trips you up. It feels like you're doing all the right things. Day after day. You've got the plan. You're
This year, I’m planning for things to be very different. I’m putting a serious focus on both my health and wellbeing. While also, building wealth. This focus has come about due to a ridiculously busy and stressful time throughout November and December 2021 – that saw me completely burnt out. I’ve just had three
Have you ever noticed that how you feel and what you do in terms of your personal life – directly relates to how well your business does? We have. So many of us tend to view business and the rest of our lives, as separate entities. As if there is this imaginary line drawn
MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Gillian - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Gillian Hehir Gillian Hehir is a Clinical Psychologist working in private practice in Ballarat. She works exclusively
This weekend, I spent much of my time out riding my poor horse, in the rain, wind and cold. It was riding club, you see. And riding club happens, almost, rain, hail or shine. Particularly, when you’re in the freezing Ballarat district haha! I could have not bothered when the weather turned to utter
What are the three basic foundations you need, to make your business successful? Mindset – Nothing works, unless your head is screwed on straight. Messaging – Communication, copywriting and those pretty words that captivate and sell. Marketing – Getting in front of actual buyers. (And yes – all three of these aspects MUST work
(They’re often there – even when you can’t see them!) When we’re marketing ourselves and our businesses online, we’re often told to pay great attention to our metrics and analytics. This does tend to be sound advice. You can learn stacks from looking at your analytics about what might be working and what could
In the world of online business, there are sooooooo many distractions. It's easy to lose sight of your original goals when you end up chasing shiny objects or sparkly tactics and glittery income streams. Yet often, it's our original goals that we really need to stick to. The plan to get there may change
MEET THE AUTHORS OF THE RURAL BUSINESS WOMEN'S BOOK PROJECT (ONLY A COUPLE OF SPOTS LEFT!) Meet Anna - one of our amazing authors who will be contributing her incredible knowledge in our new collaborative book. About Anna Barwick Anna Barwick, the 2021 NSW Pharmacist of the Year, is a Pharmacy Practice Lecturer in
