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Websites

3 Big Website Mistakes That Are Costing You Customers

By |2021-03-09T14:50:30+11:00March 9th, 2021|Copywriting, Marketing, Websites|

Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,

The Rural Women’s Book Project

By |2020-12-23T15:46:32+11:00December 23rd, 2020|Copywriting, Websites|

If you haven't heard... I'm putting together a collaborative book project for rural business women to share their stories and advice for other rural/regional/remote business women... It will be the first book of it's kind, specifically targeted towards the unique challenge of starting and growing a business from 'the bush'. It will be professionally

What’s it really like working with a website copywriter?

By |2020-11-25T13:48:55+11:00November 25th, 2020|Copywriting, Websites|

How it works, what happens and why… Sometimes, when your embarking on something new, it can be a little daunting. And that certainly flies with engaging a copywriter like me, to help you with your website content or copywriting. After all, you’re essentially handing over your ‘business baby’ to someone you may not know

The Essential Website Building Quick Guide

By |2020-11-16T15:09:20+11:00November 16th, 2020|Business, Marketing, Websites|

Calm the farm down. I got you. I know just how confusing, overwhelming and complicated getting a website designed, built and online, really can be for business owners. And unfortunately, many website developers and website designers just love to complicate the entire process – leaving you in a panic-stricken mess. After all, you’re pretty

Simplicity is key to your marketing

By |2020-09-13T19:12:19+10:00September 7th, 2020|Business, Copywriting, Marketing, Websites|

Simplicity, simplicity, simplicity. It’s what I tell my clients constantly – and it’s what I help them achieve. A confused or overwhelmed mind – DOES NOT BUY! If you confuse or overwhelm your website visitors and they WILL NOT BUY. Therefore… You need to keep your marketing messages simple. You need to keep your

Is it time to upgrade your tools?

By |2020-06-29T16:47:42+10:00June 23rd, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

Sometimes, the only way forward, is to invest in new 'tools'. Because while yes, we can often get away with sub-par tools, when that's the only option we have... Sub-par or less than ideal won't give you the very best performance you can achieve. And often, it's easy to keep putting up with sub-standard

Case Study: Padman Stops – SEO Web Copy

By |2020-06-26T16:04:26+10:00June 19th, 2020|Business, Case Studies, Copywriting, Marketing, Websites|

The Client Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years. It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline

Desperation Marketing – What not to do!

By |2020-06-29T17:48:27+10:00February 29th, 2020|Just For Fun, Marketing, Websites|

Desperation Marketing – What it is, why you shouldn’t be doing it and what to do instead... (Particularly if you’d like to create a rural or regional business that actually thrives…) ‘Desperation Marketing’ would have to be one of my pet peeves. Yet I see so many business owners going down this path…because, well,

Meet The Family – The Kids

By |2020-07-27T10:27:35+10:00February 28th, 2020|Just For Fun, Marketing, Websites|

So, in order to get to know each other better, I thought a series of posts, introducing you to our various family members, might be cool. Feel free to throw up photos of your own family members as relevant in the comments too, because as my son likes to say – ‘sharing is caring’. And

Long-Form Content Vs Short-Form Content

By |2020-07-27T10:25:51+10:00February 25th, 2020|Copywriting, Marketing, Websites|

This article is well worth a read, if you're already doing, or planning on content marketing - and writing blog posts. These days long-form content - or blog posts over 1200 words are more effective for both SEO, socials and to help your audience. However! If you are just starting out with writing blog