Building a website is never easy. There are so many different options. There are twenty-billion different opinions out there as to exactly what ‘best-practice’ web design and layout may be. So many style choices. So many templates. So many platforms. So many different ways to write your content. But over the past 15 years,
If you haven't heard... I'm putting together a collaborative book project for rural business women to share their stories and advice for other rural/regional/remote business women... It will be the first book of it's kind, specifically targeted towards the unique challenge of starting and growing a business from 'the bush'. It will be professionally
How it works, what happens and why… Sometimes, when your embarking on something new, it can be a little daunting. And that certainly flies with engaging a copywriter like me, to help you with your website content or copywriting. After all, you’re essentially handing over your ‘business baby’ to someone you may not know
Calm the farm down. I got you. I know just how confusing, overwhelming and complicated getting a website designed, built and online, really can be for business owners. And unfortunately, many website developers and website designers just love to complicate the entire process – leaving you in a panic-stricken mess. After all, you’re pretty
Simplicity, simplicity, simplicity. It’s what I tell my clients constantly – and it’s what I help them achieve. A confused or overwhelmed mind – DOES NOT BUY! If you confuse or overwhelm your website visitors and they WILL NOT BUY. Therefore… You need to keep your marketing messages simple. You need to keep your
Sometimes, the only way forward, is to invest in new 'tools'. Because while yes, we can often get away with sub-par tools, when that's the only option we have... Sub-par or less than ideal won't give you the very best performance you can achieve. And often, it's easy to keep putting up with sub-standard
The Client Padman Stops are leaders in the agriculture and surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years. It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline
Desperation Marketing – What it is, why you shouldn’t be doing it and what to do instead... (Particularly if you’d like to create a rural or regional business that actually thrives…) ‘Desperation Marketing’ would have to be one of my pet peeves. Yet I see so many business owners going down this path…because, well,
So, in order to get to know each other better, I thought a series of posts, introducing you to our various family members, might be cool. Feel free to throw up photos of your own family members as relevant in the comments too, because as my son likes to say – ‘sharing is caring’. And
This article is well worth a read, if you're already doing, or planning on content marketing - and writing blog posts. These days long-form content - or blog posts over 1200 words are more effective for both SEO, socials and to help your audience. However! If you are just starting out with writing blog
