Advanced Nutrients Pty Ltd

Project: Three-Month Content Marketing Strategy & Implementation

Advanced Nutrients Pty Ltd are an agricultural company supplying innovative products, such as enhanced fertilisers and biostimulants, to make farming easier, more productive and cost-effective, and more sustainable long-term.

They came to me requesting help with their ongoing online marketing strategy, as they were struggling to get the results they were wanting. After reviewing their website and social media, I discovered that they hadn’t put a content strategy in place. They had a blog section on their website that wasn’t being used or updated. And their Facebook posts were primarily re-shares from their Mailchimp email marketing. There wasn’t any consistency, nor an overarching strategy for the content they were posting. Their audience was also very small and not overly engaged.

I suggested we start with a three-month content marketing strategy, so we could start to put together some quality content for their blog section on their website, and to also repurpose this blog content into social media posts. We decided that one blog post per week, plus 5x social media posts (Mon/Tues/Wed/Thurs/Fri) was a good place to start.

First, I put together an extensive content marketing strategy and plan document, that outlined which products they wanted to focus on highlighting each month, and then a weekly blog post topic (12 in total). I also formulated a loose structure for the 5x weekly social media posts – so we had something consistent to work towards.

Then, for the past three months I have been writing a blog post each week, which gets posted on to their website – and then broken into 5 posts for their Facebook page.

As a result of their regular activity on social media, by producing highly valuable, informative content, they have picked up large corporate clients from a small audience of just 700 on Facebook, without any ad spend.

This is only the very beginning though.

Posting a regular blog article and posting regularly and consistently on social media is a definite trust symbol for potential customers and clients. This three-month content strategy has only just scratched the surface for them in terms of what’s possible longer-term. It has provided a good, solid base or foundation for which they can continue to develop and grow.

I look forward to seeing their results as they continue this great work.

Links to sample blog posts:

• The Long-Term Benefits of Regenerative Farming Practices
• Managing Microbes –  The Little Heroes of Your Soil
• How to Fix Blocked Irrigation Filters, Drippers and Sprinklers