Diamantina Daughters specialise in unique, hand-crafted jewellery, inspired by the Australian bush and remote landscape.
They take native flora and other natural elements from the bush, set them in resin and turn them into treasured and beautiful keepsakes. All, to nurture and celebrate a deep connection with the land.
They came to me, as a very new business, needing some solid website copywriting to launch their brand in the most effective way.
I put together the copy for the Home page, plus the ‘Our Story’ and ‘Our Inspiration’ pages.
As this was a brand new eCommerce website and brand, not only did I write the copy, but I also drafted up a suggested design in a mock-up tool, so that the owner could visually SEE how the copy would work on the page – and copy it over easily to the actual website.
I find this can really help a lot of clients – as often, just reading through copy in a Word Document makes it hard to get a feel for how the copy will work on the actual website.
Here is a screenshot of the mocked up draft with copy and a suggested design (clearly, the mockup isn’t a perfect representation and is merely a suggestion):