Padman Stops

Project: SEO Website Copywriting

Padman Stops are leaders in the surface irrigation industry, and have been making surface irrigation easier and more efficient for Australian farmers, for over 30 years.

It was a huge honour to work with such an amazing Australian business, who are creating some amazing innovations, designed to help farmers streamline their irrigation, and get back to their families faster.

This particular project, was to tackle some SEO Copywriting for the development of their brand new website.

It was quite an extensive project, with lots of different pages and pieces of copy, that all needed to be solutions and benefits focused, while also being clear and easy to understand and enhanced for SEO.

The project in total took about 3 weeks to complete, with me working flat out in that time, due to their tight timeframes.

I wrote:

• Industry Overviews
• Product Category Descriptions
• About Page
• And various other snippets.

The team at Padman Stops absolutely loved the copy, with positive feedback from both the General Manager and Marketing Manager. They have also said the feedback from their customers has been fantastic, as it’s so easy to read and navigate through. This is absolutely critical when writing about complex products and topics, to ensure the true benefits shine through, to the right target audience.