Reassuringly expensive…

Is a phrase I heard someone use in a business group recently.

And it was a phrase I was really drawn to.

Because in the world of copywriting, there’s forever a race to the bottom when it comes to pricing.

There’s just so many copywriters out there and therefore, so much competition.

The smart copywriters value their time and their expertise and charge reasonable rates for their work.

Unfortunately, however, many copywriters get into this cycle of discounting, charging less and devaluing their own work.

Which in turn, devalues the rest of us.

It’s not necessarily their fault, however. They perhaps just don’t know any better.

It sure helps being involved in copywriting support groups, like The Clever Copywriting Community that I’m a member of.

But as a business owner, the huge variance in prices for copywriters can get confusing quite quickly.

It often gives the impression that businesses can get away with paying $5 or even $20 for a 600-word blog post. Oh, the horror!

(My blog 600-word posts take a MINIMUM of 2 hours to research, write and edit – to make damn sure you get quality results – and there’s no way I’m doing that for $5 an hour!)

So, as a general rule, the stock standard principle of ‘you get what you pay for’ certainly stands up here.

I like to think therefore, that I am ‘reassuringly expensive’.

I’m certainly not cheap. I may have started out that way, until I learnt better. But these days, I charge what I’m worth.

And recently, my pricing has gone up quite significantly.

However, while it might seem expensive to pay $400 – $650 for a page of 400-500 words, that’s not only what you’re getting, now is it?

Nope!

You’re getting:

  • My 18+ years of experience in large organisations and small in copywriting, websites and marketing.
  • My 15 odd years building and running various businesses.
  • My qualifications – Bachelor of Technology (Interactive Multimedia) PLUS numerous other courses I’ve completed.
  • My SEO expertise and experience – so the copy I write doesn’t just appeal to your customers, it gets Google’s attention too.
  • The clarity I can give you – as I know what questions to ask you in order for me to create the copy YOUR CLIENTS really need.
  • The confidence – that having clear, concise, high-converting copy will give you (and the ability to repurpose that high-converting copy across the rest of your marketing).
  • The safety – of being recognised as a CPM (Certified Practising Marketer) of the Australian Marketing Institute.
  • The trust – knowing that I’ve won multiple business awards.

And so much more.

PLUS – if you’re a regionally based business or in agriculture, you’re getting THE PRO at understanding your needs and the needs of your customers.

And the reality is – I don’t charge anywhere near what a lot of other premium copywriters do. In all honesty, I’m probably still undercharging slightly for my level of experience.

So! I am proud to say that I AM indeed – ‘reassuringly expensive’.

Because a quality end result IS VERY MUCH reassuring. Is it not?

After all, it’s JUST your business we’re talking about here.

Your hopes, your dreams, your financial security, your success.

It pays to get these things right – and to not always look for the cheapest service provider out there.