SEO Copywriter for Small Business2023-06-09T12:58:19+10:00

Time to sort the wheat from the chaff?

Effective small business website copywriting, written by an experienced SEO Copywriter, is absolutely essential. The right messaging, said in the right way, will help you stand out from your competitors.

(In fact, it’s often the only thing that really will set you apart!)

And you’ll be wanting your website copy to not just be optimised for maximum sales and conversions, but also to help you be found on Google (that’s the ‘SEO’ bit!).

That’s what I’m here for! With my small business SEO website copywriting packages, your small business will be well on its way, galloping towards a far more successful future.

I’m the trusted SEO Copywriter for leading Agriculture, Equestrian and Rural brands across Australia.

Better go catch one of these Small Business SEO Copywriting packages for your website quickly though. I only have limited spaces available, so don’t let the horse bolt, before you get there

SEO Copywriter - The Rural Copywriter

Small Business Website SEO Copywriting Package Options

What type of ‘horse’ does your business need?

The small but mighty Shetland Pony, the sleek and fast Thoroughbred, or the high performing Clydesdale?

Saddle up & let’s explore what’s on offer…

The Shetland Pony Package - The Rural Copywriter

The Shetland Pony Package

3 Pages of SEO Website Copywriting

Small but mighty! These three pages will do much of the heavy sales lifting for you, at a bargain price.


  • Home Page
  • About Page
  • Services Page

The Thoroughbred Package

5 Pages of SEO Website Copywriting

The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.


  • Home Page
  • About Page
  • Services Page
  • 2 Others (of your choosing)
The Thoroughbred Package - The Rural Copywriter
The Clydesdale Package - SEO Website Copywriting - The Rural Copywriter

The Clydesdale Package

10 Pages of SEO Website Copywriting

The serious workhorse for the serious business and business owner. This package is for those who really want to go places and set themselves up for long term success.


  • Home Page
  • About Page
  • Services Page
  • 7 Other Pages (of your choosing)

What exactly is included?

These Small Business SEO Copywriter packages include:


I take the time to get to know you, and obtain your requirements and small business objectives.


I perform comprehensive research into your industry and competitors.

SEO Copywriting:

I write you an engaging and effective first draft of your pages as your experienced SEO Copywriter, incorporating your SEO keywords, and encouraging your customers to take action – of up to 400 words.

Search Engine Optimisation (SEO):

All pages include the necessary ‘meta data’ your website needs, to be found on Google, including meta titles and meta descriptions.

Two FREE rounds of revisions:

Within 14 days of delivery of first draft.

Professional proofreading:

To ensure your copy is completely error-free, and reads nicely – ready for you, or your web person, to upload and publish, hassle-free.

FREE BONUS: Copy mocked-up visually

To ensure you know exactly how the copy should flow and work on the page and your website – I’ll mock it up in a special visual website drafting tool – as well as a Word Document – so you or your developer can easily replicate and implement it on to your website. You’re essentially getting your website designed and optimised for usability, for free!

What is an SEO Copywriter anyway?

An SEO Copywriter writes website copy that connects and engages your customers – leading to increased conversions (sales or bookings etc.) AND that helps you to rank better on Google.

As most business owners should know – the higher you rank on Google for the right keywords or phrases – the more traffic your website will get and the more sales you will generally make. That’s clearly a good thing!

There is a trap here though, that’s well worth mentioning.

Avoid Keyword Stuffing

Many SEO Agencies will try to ‘SEO’ your website copy, by stuffing in as many keywords as possible – making your copy, well, crap. Worse still, it’s often written by cheap, overseas copywriters with broken English that makes zero sense to your audience, and who know nothing about your industry, topic or business.

Here’s why this type of website copywriting is not a good idea…

  1. Your website won’t convert if you’re copy doesn’t connect with your customers. Or crap copy = no sale.
  2. Therefore, you’re wasting time and money driving traffic to a website that doesn’t work.
  3. Google is smarter than these old-school tactics anyway – their algorithms are smart enough now to pick up these tactics. Google only rewards QUALITY copywriting that engages with the intended audience. So, if you have crap SEO copywriting, you won’t rank anyway.

An experienced SEO Copywriter, makes the difference

That’s why, when choosing an ‘SEO Copywriter’ for your business, you need to choose someone based in Australia, who is trained and experienced to write copy that primarily focuses on giving your audience what they need and want (so they actually care enough to buy) AND who can strategically and cleverly optimise your content for SEO, so you do indeed rank more highly and get more traffic to your site.

And that my friend, is me. Particularly, if your business is within agriculture, equestrian and horses, rural industry or simply located in a rural or regional area.

Why you might choose me as your SEO Copywriter…

Sarah Walkerden - SEO Copywriting Specialist

Hello – I’m Sarah Walkerden, The Rural Copywriter. You might choose me as your new SEO Copywriter, because…

  • I have 18 years experience as an SEO Website Copywriter and Digital Marketing Specialist.
  • I have won MULTIPLE awards for my work :)
  • I am a Certified Practising Marketer (CPM) – which means I’ve been assessed and endorsed by the Australian Marketing Institute. (#trusted)

I am trusted by and have worked for these leading brands:

What’s the investment to hire me as your new SEO Copywriter?

These website SEO copywriting packages are specifically for small to medium businesses, with smaller budgets.

And as I can only do so much, there are only four of these available, each month. So best not to delay.

Payment can be made in full, upfront (this gives you priority in my schedule!) – or split pay 50% upfront, 50% on completion (ask for an invoice!).

The Shetland Pony

$17973 Pages
  • Small but mighty! The three pages you must have written well, which will do the heavy sales lifting for you.
  • Home Page
  • About Page
  • Services Page

The Thoroughbred

$24975 Pages
  • The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.
  • Home Page
  • About Page
  • Services Page
  • 2x Other Pages

The Clydesdale

$399710 Pages
  • Serious performance, for serious business owners, who want to gain the competitive edge.
  • Home Page
  • About Page
  • Services Page
  • 7x Other Pages

Need more options or have a question?

If you have questions about my SEO Copywriting packages, just contact me.

FREE BONUS – Your SEO Copywriting, Presented Visually…

Ok. So, most copywriters do an amazing job of writing the copy. They present it to you in an amazing Word Document, full of helpful instructions and code that your web developer totally understands.

And yet – you don’t. Because, you can’t ‘see it’.

I find that it can be really tricky for many of my clients to get a proper feel for how their new copy might be presented on their website pages and how the different pages might work and flow together.

Which is why I don’t just give you a complicated Word document. I also mock-up your new copy in a draft website, so you can actually SEE it and FEEL it, before approving it.

You can click on the links, move around the page, read and examine how your copy flows between pages.

This also means that you’re essentially getting a free, recommended DESIGN and LAYOUT, devised by me (based on my 18 years experience of website conversion optimisation – aka I know what works!). No need to pay extra for a designer.

And, when it comes time to actually implement it on your REAL website, it’s easy peasy, as you simply copy the design I’ve suggested. Yay!

SEO Copywriting Delivered Visually - The Rural Copywriter


Jess Osborn - Marketing & Business Coach

Sarah helped me refresh my website copy and I was so impressed!

“I’ve worked with many copywriters in the past, but Sarah is a cut above the rest. She took the time to learn my brand voice and style, so she could write like I usually do. Sarah also clearly understood my ideal customer avatar and she is a master at clearly communicating the messages that are most important to them. It was very easy working with Sarah and I highly recommend her. Thanks Sarah!”

Jessica Osborn – Marketing & Business Coach

Steve Lawrence - Geelong Fireworks

Sarah was amazing in taking our website into the 2020’s!

“From a clunky interface, both for me and our customers, to an amazing makeover which even our customers agree with.

Nothing was too much trouble….despite the number of emails and calls. Sarah was able to understand my objective for the site, and delivered 100%. I have no hesitate in recommending Sarah’s services.”

Steve Lawrence – Geelong Fireworks

Nathan Burke - Beaconsfield Osteo

Higher SEO & Conversions!

“Sarah helped transform my website so it would lead to a higher SEO and have higher conversions on my website. Would highly recommend!”

Nathan Burke – Beaconsfield Osteo

Kerrie Driver - Acquire Talent Consulting

So easy to work with!

“Understands the brief quickly. Super fast turn around times. Highly recommended!”

Kerrie Driver – Acquire Talent Consulting

Lane Burdett - Tradie Marketing

I can happily recommend Sarah for your copywriting!

“Sarah did a great review on my site and picked up a few bits that I hadn’t and gave me some great content improvements. She knows her stuff!!!!”

Lane Burdett – Tradie Marketing

Frequently Asked Questions

Why does contributing a chapter cost?2022-03-02T16:07:55+11:00

As mentioned, the book production and publishing costs are quite extensive.

These include:

  • Project management & admin
  • Ongoing author support and coaching throughout the process
  • Professional cover design
  • Internal page layout
  • Comprehensive copy editing
  • Proofreading
  • Global distribution
  • Print setup
  • eBook formatting, production & upload
  • Marketing & PR
What do I have to do as a contributing author?2022-03-02T16:09:45+11:00
  1. Get involved in the exclusive Facebook group – to get to know and support other authors – and keep up to date with book progress and requirements.
  2. Write your chapter of around 3000-3500 words.
  3. Help market the book to your audiences – and contribute to other marketing and PR activities.
What is the VIP option all about?2022-03-02T15:59:21+11:00

I’m offering a VIP option to those who would love to contribute to either book, but don’t have the time to write their own chapter.

Therefore, I will ghost write your chapter for you.

You will still need to provide me with the structure and information you’d like included – in simple dot point form.

And you will still be expected to contribute to the group and marketing efforts.

But YES – I can still write your chapter in a way that sounds like it’s you (no one will know the difference!).

When is payment due?2022-03-02T15:57:11+11:00

Payment is due as soon as possible to confirm your spot in the book/s.

Either in one full payment – or by paying the first instalment of your 3x monthly payments.

If you need more time, please get in touch to discuss.

What do I need to qualify to contribute?2022-03-02T15:54:19+11:00

You simply need to own or hold a senior position in a business, that’s located in a rural, regional or remote area.

That’s basically anywhere, outside the major capital cities in Australia.

For ‘Rural Business Women’ – you clearly do need to be a woman in business.

For ‘The Rural Rebel Business Revolution’ – there are no other requirements.

You also need to fit the brief for each book. If you’re not sure, just ask.

What’s the difference between a ‘website copywriter’ and an ‘seo website copywriter’?2022-03-02T15:54:51+11:00

The difference is clearly in the SEO.

A website copywriter writes to engage your customers and help  you to convert sales.

An SEO Copywriter writes to engage your customers and help you to convert sales AND to help you rank more highly on Google.

In my mind, if you’re writing any website copy, you might as well get the most bang from your buck, and optimise for people AND Google :)

I need something different – can I get a custom quote?2022-03-02T15:55:14+11:00

Sure can!

Just email me at sarah@theruralcopywriter.com.au and ask :)

Can I split my payments?2022-03-02T15:55:37+11:00

Yes – absolutely!

You are welcome to pay 50% upfront (to lock your project and dates in), and then the remaining 50% on delivery of the first draft.

Just shoot me an email at sarah@theruralcopywriter.com.au – and I’ll organise the invoices :)

How do I book my package?2021-08-16T11:49:24+10:00

To book your SEO Copywriting package, simply click the ‘book now’ button in the table above, under your preferred package.

Next – click ‘Add to cart’.

Then, simply follow the checkout instructions.

Once I receive the order, I’ll be in touch within 24 hours, to send you a copy questionnaire, and organise a start date for your project.

Book me as your SEO Copywriter and your new secret weapon towards business success >

The Shetland Pony

$17973 Pages
  • Small but mighty! The three pages you must have written well, which will do the heavy sales lifting for you.
  • Home Page
  • About Page
  • Services Page

The Thoroughbred

$24975 Pages
  • The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.
  • Home Page
  • About Page
  • Services Page
  • 2x Other Pages

The Clydesdale

$399710 Pages
  • Serious performance, for serious business owners, who want to gain the competitive edge.
  • Home Page
  • About Page
  • Services Page
  • 7x Other Pages

Specialist SEO Copywriter & Rural Marketer

I specialise in writing fun, engaging copy that both your customers and Google will love!

Which ultimately results in more sales for you.

But I can also do other things too.

Keen to learn why SEO is so important to your business? Check out this great article from Neil Patel >

SEO Website Copywriting

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Professional copywriting for your website keeps your customers happy, and helps you rank higher on Google.

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Only takes a few seconds!