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Wrangle Your Website Packages2022-06-08T10:58:54+10:00

Have all your marketing ‘cows’ scattered?

Are they quickly heading for the hills, far, far away?

Cows can be stubborn, temperamental creatures who don’t always want to go where we put them.

Marketing your rural business, can feel a little bit the same.

With websites that need words here, pictures over there and clicky buttons somewhere in the middle – somehow, we need to herd these essential elements into line.

It’s the only way your website will impress your customers and make those critical sales.

Cow Nose - Wrangle Your Website Package

Are you ready to saddle up and finally wrangle your website to win?

Let’s grab the bull by the horns and bring those cows back into line, together.

Is Your Website…

Not getting traffic?

Not bringing in customers?

Not making sales?

Does that make you feel…

Lost & confused?

Stressed about money?

Like a business failure?

Would you simply like…

A Website That Looks Good?

A Website That Says the Right Things?

A Website That Brings in More Sales?

Gallop Towards Online Marketing Success

When it comes to business, we need to walk before we run. To put all the essential elements in place to ensure our customers can find us, get to know us, begin to like and trust us – and then buy something from us.

All successful businesses these days MUST start with building an effective website.

But not just any old website will do.

Much like that old tractor sitting out the back paddock is now only really good for show – that brand new shiny green John Deere, proudly sitting in your best shed, is the thing that will take a farm into a more successful, productive future…

We really need to make sure that your website is a shiny, hard-working John Deere – not a rusty old, broken down, ‘past it’s useby’ clunker.

When you successfully ‘Wrangle Your Website’, you’ll suddenly find yourself and your business GALLOPING towards online marketing success.

You’ll gain absolute clarity in who you are and the value you offer.

You’ll get more happy customers and conversions.

And you’ll end up with a lot more cash.

The Essential Website Elements

For Website Wrangling Success

Rural Website Design - Chicken Package

There are four critical elements your website needs to win you both customers and cash.

  1. Strategy – so we know what you’re aiming for.
  2. Words/Content – to communicate in the right ways with your potential customers.
  3. Design/Layout – to entice and direct their attention, while deepening their understanding.
  4. Call To Action/s – to encourage them to buy or take the next step (that’s your clicky buttons!).

It’s only when you manage to wrangle these four critical elements into some kind of sensible order – that you get results.

The Horses (Or Forces) You Need to Wrangle Your Website (Good!)

Most horsey folk know just how valuable a good horse, that fits it’s intended purpose, really is.

For those who don’t, let’s just say that a Shetland Pony isn’t going to win a steeple race anytime soon. (Although Shetland Pony races are really rather cute!)

However! A trusty Shetland Pony will certainly bring a child much joy – and give them a solid foundation to their future riding career.

A sleek, high-performing Thoroughbred would no doubt give them that competitive edge, as they get older.

And a Clydesdale? Well, there’s really no good child analogies there. But regardless, they sure know how to pull their weight with their sheer size and super-duper strength.

As a bare minimum – you’ll be needing that small but mighty Shetland.

To give you a more secure competitive edge – go for that sleek, high-performing Thoroughbred.

Or if you need that true workhorse that can really cultivate the cash like crazy? Your solid Clydesdale will be your new best friend.

The Shetland Pony Package - The Rural Copywriter

The Shetland Pony Package

3 Pages Professionally Written & Designed (To Meet Your Goals)

Small but mighty! These three pages will do much of the heavy sales lifting for you, at a bargain price.

Generally Includes:

  • Home Page
  • About Page
  • Services Page

Plus a Business & Marketing Strategy Session + Print Book Bundle + 3x eGuides + 60-Day Guarantee.

The Thoroughbred Package

5 Pages Professionally Written & Designed (To Meet Your Goals)

The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.

Generally Includes:

  • Home Page
  • About Page
  • Services Page
  • 2 Others (of your choosing)

Plus a Business & Marketing Strategy Session + Print Book Bundle + 3x eGuides + 60-Day Guarantee.

The Thoroughbred Package - The Rural Copywriter
The Clydesdale Package - SEO Website Copywriting - The Rural Copywriter

The Clydesdale Package

10 Pages Professionally Written & Designed (To Meet Your Goals)

The serious workhorse for the serious business and business owner. This package is for those who really want to go places and set themselves up for long term success.

Generally Includes:

  • Home Page
  • About Page
  • Services Page
  • 7 Other Pages (of your choosing)

Plus a Business & Marketing Strategy Session + Print Book Bundle + 3x eGuides + 60-Day Guarantee.

The Clever ‘C’s’ Process

The Blueprint That Works

1. Clarity

Get clear on who you serve, where you’re going and what you offer.

We start with a 1.5 Hour Business & Marketing Coaching and Briefing Session.

Together, we figure out all the important stuff.

2. Content

Communicate clearly to your customers.

I get to work writing some clever content for your required website pages that clearly connect and communicate your value to your potential clients.

3. Cash

Bring in the cash with a powerful design.

I also deliver you a fully mocked up visual design, that shows you (and your web person) exactly how the content should look and work on your website.

4. Continued Support

Rather than delivering your project and leaving you in the dust, I’ll provide you with my extra special resources, so your business is fully equipped going forward.

I’ll also update your content FOR FREE, for 60 whole days, should anything change in your business.

The Herding (Website Wording) Process in More Detail

Step 1: We look at what you already have and where those ‘cows’ really are.

Step 2: We uncover where you’d really like your ‘cows’ to be.

Step 3: We design and build your holding ‘yards’.

Step 4: We grab your favourite horse to round up the cows and fill those holding yards (with winning words that may or may not resemble cows)

Step 5: We make sure those cows are well and truly organised and presented exactly the way they should be. We’ll even give them pretty pink bows.

Step 6: We sit back and watch the eager buyers flood in the gates.

In other words…

I use my specialist rural website and marketing experience to:

  1. Evaluate your current website (if you have one).
  2. Uncover your businesses goals, the value you offer and who you’re targeting.
  3. We figure out what pages you need.
  4. I write you some clever content to spread your message.
  5. I put together an effective visual layout and design (for your web person to implement)
  6. We check out that the final end result is EXACTLY as it should be.
  7. We relax with a coldie and wait for the flood of customers through your now, very open and enticing, gold-laced gate.

The Website Wrangling Guarantees

Built to Last Content Guarantee

If something changes in your business or an element of the completed website content just isn’t working or feeling right, I’ll update it for FREE, for 60 days.

This doesn’t mean changing the whole kit and caboodle – but it does mean you’ll stay relevant. (Even if it were you that forgot something important!)

No Bull-Dust Guarantee

No fluff. No beating around the bush. Just straight-shooting strategy and clever content that wrangles your website into something that will drive your customers wild – in a good way!

Who is doing the Website Wrangling?…

Sarah Walkerden - SEO Copywriting Specialist

Hello – I’m Sarah Walkerden, The Rural Copywriter. I’m the Head Wrangler of Words and Websites (but not so much cows!).

You should place your faith in me because I’m a cool country chick who writes and designs stuff for websites that sell YOUR stuff.

Also:

  • I have 18 years experience as an SEO Website Copywriter and Digital Marketing Specialist.
  • I have won MULTIPLE awards for my work :)
  • I am a Certified Practising Marketer (CPM) – which means I’ve been assessed and endorsed by the Australian Marketing Institute. (#trusted)

I am also trusted by and have worked for these leading brands:

Real Rural Results

Before

Geelong Fireworks - Website Before Screenshot

After

Geelong Fireworks - New Website - Home Page Banner
Read The Case Study

Before

Dundies Old Website - The Rural Copywriter

After

Dundies New Website - The Rural Copywriter
Read The Case Study

Before

After

Read The Case Study

Before

Remote Recruitment Home

After

Remote Recruitment Resumes - Home
Read The Case Study

What’s the investment to have me Website Wrangle for you?

Payment can be made in full, upfront (this gives you priority in my schedule!) – or split pay 50% upfront, 50% on completion (ask for an invoice!).

The Shetland Pony

$19973 Pages
  • Small but mighty! The three pages you must have written well, which will do the heavy sales lifting for you.
  • Home Page
  • About Page
  • Services Page

The Thoroughbred

$24975 Pages
  • The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.
  • Home Page
  • About Page
  • Services Page
  • 2x Other Pages

The Clydesdale

$449710 Pages
  • Serious performance, for serious business owners, who want to gain the competitive edge.
  • Home Page
  • About Page
  • Services Page
  • 7x Other Pages

Need more options or have a question?

If you have questions about my SEO Copywriting packages, just contact me.

FREE BONUSES!

Rural Business Women Cover Image

1. Rural Business Women & Back Yourself Book Bundle
(While Stocks Last)

A print copy of both ‘Rural Business Women’ and ‘Back Yourself’, snail mailed direct to your letterbox, for free. Shipping included to anywhere in Australia.

Both books contain lots of valuable real-life insights, inspiration and advice for anyone building a business.

And yes, these books may be pink and by women, but even blokes will find plenty of business-building value.

Value: $79.95.

2. Get Serious About Your Rural Business Marketing (eGuide)

Tips and tricks to help your rural business get noticed, even when you’re in the middle of nowhere.

3. Sizzling Sales Funnels for Rural Business (eGuide)

An eGuide that walks you through how to take the next step in your online business marketing – setting up your sales funnel.

4. Advanced Marketing Ideas for Rural Business (eGuide)

An eGuide that gives you some creative and highly effective advanced marketing strategies to really drive your business success.

What am I really getting?

You mean besides the clarity, content and cash? Ok then…

You get:

Business & Marketing Coaching (= Crystal Clear Clarity)

We spend roughly an hour and half together, via Zoom or something similar, to chat through your requirements, your challenges, your target market, your offers and what content you need.

SEO Website Copywriting (= Clever Content)

You’ll have your website pages professionally copywritten (that’s content) by a multi-award-winning agriculture and rural specialist copywriter and marketing professional.

This content is powerfully written to motivate your website traffic and leads into paying buyers and customers AND is optimised strategically for SEO success too. Which means more organic/free traffic from Google, for you.

An Optimised Visual Design (= Clients & Cash)

Rather than dumping you with a whole bunch of words and running – I’ll go that extra mile and design the layout of your pages too.

That way, you can see and feel how the words work on the page before approving them AND it’s easier to implement on to your real website.

But most importantly, your content will be designed visually to have maximum impact and conversions.

PLUS THESE FREE BONUSES:

  • Rural Business Women & Back Yourself Print Book Bundle (Worth $79.95 – Shipping Included)
  • Get Serious About Your Rural Business Marketing (eGuide)
  • Sizzling Sales Funnels for Rural Business (eGuide)
  • Advanced Marketing Ideas for Rural Business (eGuide)

Testimonials

Steve Lawrence - Geelong Fireworks

Sarah was amazing in taking our website into the 2020’s!

“From a clunky interface, both for me and our customers, to an amazing makeover which even our customers agree with.

Nothing was too much trouble….despite the number of emails and calls. Sarah was able to understand my objective for the site, and delivered 100%. I have no hesitate in recommending Sarah’s services.”

Steve Lawrence – Geelong Fireworks

Jess Osborn - Marketing & Business Coach

Sarah helped me refresh my website copy and I was so impressed!

“I’ve worked with many copywriters in the past, but Sarah is a cut above the rest. She took the time to learn my brand voice and style, so she could write like I usually do. Sarah also clearly understood my ideal customer avatar and she is a master at clearly communicating the messages that are most important to them. It was very easy working with Sarah and I highly recommend her. Thanks Sarah!”

Jessica Osborn – Marketing & Business Coach

Nathan Burke - Beaconsfield Osteo

Higher SEO & Conversions!

“Sarah helped transform my website so it would lead to a higher SEO and have higher conversions on my website. Would highly recommend!”

Nathan Burke – Beaconsfield Osteo

Kerrie Driver - Acquire Talent Consulting

So easy to work with!

“Understands the brief quickly. Super fast turn around times. Highly recommended!”

Kerrie Driver – Acquire Talent Consulting

Lane Burdett - Tradie Marketing

I can happily recommend Sarah for your copywriting!

“Sarah did a great review on my site and picked up a few bits that I hadn’t and gave me some great content improvements. She knows her stuff!!!!”

Lane Burdett – Tradie Marketing

Frequently Asked Questions

What’s the difference between a ‘website copywriter’ and an ‘seo website copywriter’?2022-03-02T15:54:51+11:00

The difference is clearly in the SEO.

A website copywriter writes to engage your customers and help  you to convert sales.

An SEO Copywriter writes to engage your customers and help you to convert sales AND to help you rank more highly on Google.

In my mind, if you’re writing any website copy, you might as well get the most bang from your buck, and optimise for people AND Google :)

I need something different – can I get a custom quote?2022-03-02T15:55:14+11:00

Sure can!

Just email me at sarah@theruralcopywriter.com.au and ask :)

Can I split my payments?2022-03-02T15:55:37+11:00

Yes – absolutely!

You are welcome to pay 50% upfront (to lock your project and dates in), and then the remaining 50% on delivery of the first draft.

Just shoot me an email at sarah@theruralcopywriter.com.au – and I’ll organise the invoices :)

Ready to Website Wrangle?

Payment can be made in full, upfront (this gives you priority in my schedule!) – or split pay 50% upfront, 50% on completion (ask for an invoice!).

The Shetland Pony

$19973 Pages
  • Small but mighty! The three pages you must have written well, which will do the heavy sales lifting for you.
  • Home Page
  • About Page
  • Services Page

The Thoroughbred

$24975 Pages
  • The slick racehorse. The need for speed. The need for more. Five main pages to give your customers a streamlined, super-slick, experience, straight out of the starting gates.
  • Home Page
  • About Page
  • Services Page
  • 2x Other Pages

The Clydesdale

$449710 Pages
  • Serious performance, for serious business owners, who want to gain the competitive edge.
  • Home Page
  • About Page
  • Services Page
  • 7x Other Pages

Specialist SEO Copywriter & Rural Marketer

I specialise in writing fun, engaging copy that both your customers and Google will love!

Which ultimately results in more sales for you.

But I can also do other things too.

SEO Website Copywriting

Website Content (Words) That Helps Your Rural Business Succeed

Happy Customers, Happy Google!

Professional copywriting for your website keeps your customers happy, and helps you rank higher on Google.

Get A Quote

Content Marketing

Content Marketing is critical for your business to succeed online.

Attract, Engage, Sell

A solid Content Marketing strategy forms the critical foundation of your organic online marketing.

Get A Quote

Website Builds

Your Website Helps You Stand Out From the Crowd

Upgrade Your Presence

No one will take your rural business seriously, without a modern, professional looking website.

Get A Quote

Information Architecture

Organising Your Website Can Have a Huge Impact

It's All In The Planning

Information Architecture is all about organising your website information in a logical, customer-centric way..

Get A Quote

Building Rural Business

With effective online marketing.

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