Totally proud to be able to announce that I’m a FINALIST in the Regional Business Excellence Award category in the AusMumpreneur Awards 2020.

Very unexpected but incredibly exciting to be among some amazing other regional Victorian business women.

Judging occurs in a couple of weeks, with winners announced via an online awards presentation in September.

Official Press Release:

Local business woman named as a finalist for National Awards

Sarah Walkerden of The Rural Copywriter has been named as a finalist for the 2020 AusMumpreneur Awards in the Regional Business Excellence category.

The AusMumpreneur Awards presented by The Women’s Business School celebrate and recognize Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

Sarah is an experienced SEO Website & Marketing Copywriter who helps rural and regionally based businesses (including the agricultural and equestrian industries), boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy.

Sarah Walkerden is delighted to be named as a finalist and is proud of her achievements, particularly being able to build her copywriting and marketing business so quickly, after having to close her first rural retail business. “Conceding defeat with my first business dream was not easy. But I’m proud of the way I bounced back and created this new direction from scratch, so quickly to the point where it’s now comfortably supporting our family.”

There are many benefits to balancing business and motherhood as Sarah explains, “I love the flexibility my business provides me and our family. I can pick the kids up from school and be there when they need me. It also allows us to live a fantastic rural lifestyle – our kids have the freedom to explore across the paddocks, to get dirty, ride ponies and learn all about farming, nature and the world around them”.

It can be challenging to be a successful business woman while raising a family and Sarah gives this advice for others thinking about starting their own enterprise. “Persistence pays off. Any perceived ‘failures’ do not need to define you or become your final story. You may have a whole stack of business disasters, or simply a whole stack of ideas that don’t go anywhere, but if you keep on trying and persisting, you can eventually succeed. It’s certainly all worthwhile when you do. The trick is to not try to do everything alone, but to ask for help and align yourself with similar and like-minded business people you can learn from and grow with.”

Read more at The winners of the 2020 AusMumpreneur Awards will be announced at an online event in September.

For more information on the AusMumpreneur Awards visit: or contact

For an interview with Sarah Walkerden contact 0401 764 169, email or visit Sarah’s website at